"All you have to do is....R-U-N ! ! !"

I've heard it before. And the results were the same. In the education space companies make interesting technology, products or services that often require customers -- usually teachers -- to do something to fit the new thing into day-to-day operations. The story goes "All you have to do to use our new product is ____" (fill in the blank with things such enter students into the system, create questions, have students write things and post them into the computer, etc.).

The problem is that what you might think is a rather trivial number of steps to get the tremendous benefits of your product, may be something the typical user is just not willing (or capable given time, money and other resource constraints) to do.

Refer to the other blog post about giving away your product with the hope of winning over supporters and reference accounts. Users may be unwilling to do required steps whether the product is bought or free. It's best if you can anticipate the steps and eliminate them.